Carlos and Maria: Using her butt to sell Ricola cough drops

I know that the Carlos and Maria Ricola commercial is at least a year old, but I finally hit my breaking point. Initially, I just hated his smarmy shrug and request for a cough drop and then I grew to loathe the shot of her butt on his shoulder. So the shot of her smooth butt could be considered mildly titillating, but does it really sell more cough drops? The premise of the European dance competition really has nothing to do with cough drops, but it does create a lame venue for views of Maria's butt. I can't believe some marketing team thinks this is good idea.