Crabby Humorless Entitled White guys or the stupid Spyder ETF commercial

A determined, strong jawed, humorless white guy stomps across his lawn toting small bushes and various garden tools. Looking at his totally passive wife and his growing son, the viewer should infer that time is passing while he grumpily hauls tools back and forth in front of his huge white frame house. Towards the end of the commercial he trims a tall hedge into a perfectly flat top. He finally cracks a smug smile at the end of the commercial. He has dragged a chair and small table onto the lawn and about three feet away from the hedge. He sits down, stares into the dense bushes and gloats. The camera pulls away and points out over the hedge--there is a brightly painted Victorian house and stylized hills and fields. I guess we are supposed like the guy for his ingenuity and stick-to-it-ness for keeping his world bland. I just want to slap his smug mug.

Resurrection and the Cadillac campaign is a hot mess

I have not posted on this blog since 2011. I didn't recall that I made 18 posts. I was sure there was only one and it was the one about methiolate. Probably because it was painful. I have been driven to start posting again. Although I am gainfully employed and have been for several years, I still watch a ton of TV--mostly cable news and true crime with a little PBS thrown in for balance. My current job is over 200 miles from my home. I commute on a weekly basis. I have a rathole apartment in the city I work in and I don't have a TV down there. This is important since it means my TV watching is limited and there are still commercials that drive me crazy. So, the Cadillac dare to be great commercials are a hot mess. Before I get into the details, I want say I LOVED the Chrysler/Detroit commercials. I know who Jason Wu is and that is a heart warming anecdote he tells about his mom buying him a sewing machine, but what is the connection to Cadillacs? The Woz (I can't spell his name)looks like he is paralyzed or at least using a paralytic drug and what is the point of the turntable? The woman talking about quitting a corporate job to do something not mentioned just goes over my head. All these commercials make me think that way back in the planning process, somebody had a germ of an interesting plan for this campaign. But then the committee work started and groups of managers started demanding changes and making the ads shorter and they have ended up with a choppy, disconnected, garbled narrative. And why in god's name did they film it in NYC?