Thursday, March 26, 2015

Crabby Humorless Entitled White guys or the stupid Spyder ETF commercial

A determined, strong jawed, humorless white guy stomps across his lawn toting small bushes and various garden tools. Looking at his totally passive wife and his growing son, the viewer should infer that time is passing while he grumpily hauls tools back and forth in front of his huge white frame house. Towards the end of the commercial he trims a tall hedge into a perfectly flat top. He finally cracks a smug smile at the end of the commercial. He has dragged a chair and small table onto the lawn and about three feet away from the hedge. He sits down, stares into the dense bushes and gloats. The camera pulls away and points out over the hedge--there is a brightly painted Victorian house and stylized hills and fields. I guess we are supposed like the guy for his ingenuity and stick-to-it-ness for keeping his world bland. I just want to slap his smug mug.

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